Marketing products by crossing the line is not a new thing, but Gwyneth Paltrow’s lifestyle website Goop has gone way over the top by claiming that their latest Body Vibes stickers inviting wrath from all corners.
Goop started marketing Body Vibes stickers that it claims help “rebalance the energy frequency in our bodies”. The description of the stickers go on to explain that our bodies “operate at an ideal energetic frequency” but because of everyday stresses and anxiety can throw this frequency and our internal energy off balance thereby depleting our energy reserves as well as weakening our immune systems.
This is where the Body Vibes stickers, Goop says, claiming that these stickers are made from the same conductive carbon material NASA uses to line space suits and come pre-programmed to an ideal frequency, allowing the stickers to rectify the imbalances in our bodies thereby offering healing.
Goop claims that if you wear the sticker on bare skin for three days, it restores our body back to its optimal electrical frequencies. These pack of stickers are expensive with a 24-pack setting you back by $120.
We can’t be a judge of the capabilities of the stickers without knowing what technological advancements have gone into making them. Peer-review of the scientific research based on which these stickers are made is the obvious way to go, but as Gizmodo points out the research is all private and nothing is available for scrutiny.
As far as using NASA’s name to lure gullible buyers is concerned, it’s a cheap tactic and definitely one that calls for a hard slap on the wrist. One former NASA scientist is not pleased and said “What a load of BS this is.”
“Not only is the whole premise like snake oil, the logic doesn’t even hold up,” he said. “If they promote healing, why do they leave marks on the skin when they are removed?”
After NASA debunked the pseudoscience behind the stickers, Goop pulled its claim from the website.