The most recent celebrity in the trend of pairing with cryptocurrency is the artist Bjork. Bjork is reportedly giving away cryptocurrency with each and every album that is sold. Hopefully, this does not violate any current regulation put in place by the SEC.
According to the newspaper, Fast Company, fans of Bjork who buy her latest album, will be able to do so with cryptocurrency as well and they will also receive up to 100 AudioCoins. AudioCoins presents itself as a music-centric initial coin offering that works off of the bitcoin blockchain. Those coins are currently only valued at around 25 cents, but if it follows the incredible trend of bitcoin, they could be worth as much as $124 by the end of the year.
Bjork is not the first artist and celebrity to hop on the cryptocurrency train as others such as Paris Hilton and Jamie Foxx have also done so. Many see this as a scam and further indication that the market itself is a bubble but others are unsure. The SEC recently issues a statement that was essentially a warning to celebrities thinking about endorsing certain initial coin offerings. As it currently stands, these types of endorsements do not violate any law, but they could potentially in the near future.
The CEO of British Blockchain startup Kevin Bacon, runs Blockpool. He recently stated that his company will be the one responsible for this cryptocurrency giveaway regarding Bjork’s album. The CEO stated that “this isn’t about jumping on a bandwagon or trying to get rich quick. It’s about doing things where you use blockchain and the crypto benefits in ways that people haven’t though of yet.” Hopefully this goes well, and doesn’t end up like a scam as it does in many other circumstances.